Why technology adoption differs by generation. … More Generational Gaps in Technology Adoption
Remember when you’d be wandering through the shopping mall and it seemed every second person had a light blinking on their ear and some form of cyborg looking device plugged into their ear? Before that, you had to listen to people talking louder than they had to showing they had a mobile phone. Fast forward … More The Role of Social Signals & Technology
The smarthome market, meaning the home where your fridge, stove, microwave, lights, furnace and perhaps soon your toilet, are all connected via WiFi and managed through your smartphone, is set to reach $137 Billion by 2023. This according to research firm MarketsandMarkets. The first major entrant into this space was thermostat company, Nest. Google bought … More Smarthomes: The Big Challenges
This is a great time to be in marketing. It’s also a very tough time to be in marketing. I’ve been marketing technology and biotech for over 25 years and co-founded the ad creative awards program Ice Awards in 2001. I’ve never seen such challenges. Let’s take a look. – Digital Ad Conundrum: Brands are … More Top 7 Toughest Marketing Challenges
The hype around emerging technologies like blockchain, Artificial Intelligence (AI), self-driving cars, Big Data, home automation, drones and so on, is loud. The hopes of Alphabet, Microsoft, IBM, Apple, Amazon and others all rest on these technologies taking off. They all offer great opportunities to advance commerce, create and destroy jobs and make our world … More Technology & Society’s Big Questions
Perhaps the single biggest reason Artificial Intelligence won’t reach the ominous scale of the Terminator or the romantic, dulcet tones of Samantha in Her or the childlike wonder of Spielbergs AI is economics. Although AI has made some truly astounding advances, I take a look at the more dismal side…because sometimes we have to. – … More The Dismal Economics of Artificial Intelligence
Is it our basic survival instincts that are impacting our adoption of technology today? In the beginning, for hundreds of thousands of years, the technologies we developed were those of raw survival; tools to hunt for food, tools to prepare foods, clothes and shelter to develop. Language and sociocultural structures to establish rules of survival … More Is Our Lizard Brain Technology’s Biggest Challenge?