Marketing

The critical importance of profiles on social media apps

February 22, 2019

Why the profile at sign-up is so important. … More The critical importance of profiles on social media apps

Smarthomes: The Big Challenges

July 21, 2017

The smarthome market, meaning the home where your fridge, stove, microwave, lights, furnace and perhaps soon your toilet, are all connected via WiFi and managed through your smartphone, is set to reach $137 Billion by 2023. This according to research firm MarketsandMarkets. The first major entrant into this space was thermostat company, Nest. Google bought … More Smarthomes: The Big Challenges

Top 7 Toughest Marketing Challenges

June 19, 2017

This is a great time to be in marketing. It’s also a very tough time to be in marketing. I’ve been marketing technology and biotech for over 25 years and co-founded the ad creative awards program Ice Awards in 2001. I’ve never seen such challenges. Let’s take a look. – Digital Ad Conundrum: Brands are … More Top 7 Toughest Marketing Challenges

Are Software Engineers Endangered?

June 8, 2017

So that’s a bold statement to open with. But by 2025, or perhaps earlier, most anybody who can use Microsoft Office will be able to build their own software apps, for desktop, mobile or well, to launch across the enterprise. ICT’s And Their Purpose | Context The primary function of Information Communication Technologies (ICTs) is … More Are Software Engineers Endangered?

Marketing is a Proper Mess. This is Good.

March 31, 2017

I’ve spent over 20 years marketing, the past 17 employing the Integrated Marketing Communications (IMC) hybrid model. For public and private companies around much of the world. Today, marketing as a profession has become much more sophisticated, largely thanks to the internet and technology. Universities are struggling to keep up and many a marketing practitioner … More Marketing is a Proper Mess. This is Good.