Technology companies are facing a crisis of trust. How will they deal with it? … More Trust & Tech Giants: A Conundrum
This is a great time to be in marketing. It’s also a very tough time to be in marketing. I’ve been marketing technology and biotech for over 25 years and co-founded the ad creative awards program Ice Awards in 2001. I’ve never seen such challenges. Let’s take a look. – Digital Ad Conundrum: Brands are … More Top 7 Toughest Marketing Challenges
So that’s a bold statement to open with. But by 2025, or perhaps earlier, most anybody who can use Microsoft Office will be able to build their own software apps, for desktop, mobile or well, to launch across the enterprise. ICT’s And Their Purpose | Context The primary function of Information Communication Technologies (ICTs) is … More Are Software Engineers Endangered?
All marketing is about information creation and management. And this is why agencies are fading away. Agencies Used to Manage The Talent Designers, copywriters, ad buyers, art directors, creative directors and so on…they were all under one “roof” for decades. It was the agency management that could corral and manage them and the projects. This … More The Real Reason Ad Agencies Are Struggling