- They aren’t a “lump demographic”, they’re within an age bracket, but there are no specifics, just generalizations.
- Over 87% of Millennials prefer social media apps that are less public; they dislike the marketing messages in more open apps like Facebook.
- 59% of Millennials in our research indicate they mistrust over 90% of the news they get in their social media feeds.
- When it comes to personal information, contrary to general assumptions, over 62% don’t like to share personal details outside a closed group.
- Those aged 18-24 are more likely to be skeptical of unknown people attempting to be friends in apps like Snap or WhatsApp. But see Facebook and Instagram as more “open” platforms while sharing less information publicly.
- Over 76% of those aged 18-35 say a primary part of choosing a new app is that it has the ability to have private messaging.
- Over 56% of those aged 18-35 dislike the term “Millennial” and find it a derogatory term.
- Home automation tools like Amazon Echo or Nest aren’t really that interesting to them; largely because they don’t own houses and are highly urbanized and very much into “buying local” and a more social approach to shopping that is physical. Those aged 18-35 rarely have a house and don’t have as much disposable income either.
- They’re 60% more likely to buy small commodity items on a mobile than via a laptop/dekstop or some home automation device.
- Only about 12% of Millennials have an interest in wearables and tracking their fitness.
- Just over 43% of those aged 18-35 say they don’t look for apps outside those pre-installed on the device they buy (i.e. the Mail app on iPhone or Outlook on Windows.)
- 48% say they are looking to reduce the amount of technology in their daily lives.
I’d like to write about comparing a custom domain Gmail compared to Microsoft and about the G-Suite and Google Docs and do a deep comparison. But I can’t. Simply because it’s such a nightmare to even set up a custom Gmail. I’ve tried. Over 3 months I tried. Signed up in various ways and configurations. The worst part is when you give up then check your personal Gmail and find a verification of email and constant pushes to “enjoy your 14 day free trial” – even after the 14 days has expired. I see.
So I went to my domain hosting company and checked that they have Microsoft hosted Exchange. Price was about $15/year higher. But within 5 minutes I was set up on iOS, macOS and fully functional. Done. In 5 minutes. I already have the Office365 subscription and I was able to bypass that and just sort my email.
Google? You have to sign-up for Google Apps just to give feedback. But you can’t even sign-up for Google Apps without a pre-existing corporate account. Even if you own your domain name. Uh huh.
So essentially, if you want an easier, faster, less complicated experience, the answer is Microsoft. Google search might be good, but since you can’t even access G-Suite, unfortunately I can’t do a comparison.
Virtual Reality launched into the stratosphere of hype in late 2015 through early 2016. Sony made much fanfare as did Facebook with its investments into the world of VR, although no one can seem to point out exactly why. Now VR is suffering some dizziness as people get ill after extended use. Augmented Reality sort of sparked and popped a few years ago…and sputtered along in the fringe of tech as a marketing wow tool. Google Glass didn’t do AR any favours either. Then along came Pokemon Go and AR had its biggest boost in years, except no one really talked about the AR that made it al possible. These two technologies have been percolating in the tech world for a few years now with occasional bursts of pundit-driven hype.
Why Does Augmented Reality Struggle?
It’s not an easy question to answer. The first push of AR technology into the real-world was Google Glass. Its adherents were promptly labelled “Glassholes” and shortly thereafter, Google Glass became marginalized. Other companies tried to jump on the AR bandwagon with glasses, all remain in that delicate life and death balance on the thin rim of bleeding edge technology. Based on my 25+ years on the front lines of technology, AR just isn’t seen by the consumer market as a “need” or really even a “want” as it doesn’t have a strong value proposition.
Is There a Market for AR?
Yes, very much so. In fact, there is some very real, very profitable opportunities for the use of AR. Most of these rest within the manufacturing, healthcare, law enforcement and similar industries. Police could use AR glasses to collect evidence and show information. Mechanics can use AR glasses to overlay instructions for machinery when working on repairs. AR is very useful, but probably not in the consumer market for sometime. It needs social acceptability which isn’t there yet.
Why Does Virtual Reality Struggle?
No one wants to walk down the high street with a massive object on their face. That’s obvious. For the most part, these devices are large, clunky and uncomfortable over long periods of time. Then there’s the whole spatial sickness thing (although that problem is being solved.) VR struggles because consumers perceive it to be only useful for video games. Because that’s who’s largely using it.
Is There a Market for VR?
Just like AR, there is some great market potential for VR. Training for police and military, surgery, emergency responders, nurses…VR can be an excellent training product. It may help in explorations as well. But broader consumer adoption that sees lower price points and massive volumes is, I think, a few years away yet.
Both AR and VR are excellent, nascent technologies. But they will remain niche applications for sometime. Consumers are only just beginning to realize the power and potential of SmartPhones and right now, that is the dominant tool to most consumers and professionals. Yes, VR can be adapted to use with SmartPhones, but it’s clunky at best. AR is inherently available through SmartPhones as well and that may be how they slowly gain acceptance.
What are your thoughts?
The state of Artificial Intelligence (AI) today is roughly equivalent to that of MS-DOS in the early 1980’s. And while the pundits trip the light fantastical in the hype of AI and Hollywood has us all awaiting the rise of the Terminator, such a scenario is highly unlikely, at least for a long time. There are some issues with AI. I’ve worked on the business side of AI with machine learning and natural language processing since about 2009, mostly applied to Big Data analytics, but have consulted at the executive level on AI for business applications.
Technologies Are Odd
The car was designed to replace the horse. A car does not look like a horse. The phone was invented by Bell to share opera music, not talk to each other. Jack Dorsey and his team had no idea how Twitter would be used. Technologies don’t always look like the analog they’re replacing, nor do they always end up being used for the purpose they were intended.
There Is No Feminine In Artificial Intelligence
Yes, it is mostly a female voice we hear when we access AI tools such as Siri or Cortana. But AI, since the inception of the idea in the 1940’s, has been driven by the men. AI deals with cognitive processes. So far, the thinking on thinking machines has been driven by the male psyche. We need some feminine influence.
AI Is Problem Specific
If you use Siri, Cortana, Amazon Echo etc., you quickly realize that what they can do is pretty cool, but also rather limited. AI tools solve specific problems. They are very linear tools. AI and the majority of focus on it’s development is problem driven, not goal driven. Humans are, largely, goal driven (i.e. survive.)
The Economics Don’t Make Sense
I think this is key in our current capitalist driven system. To get to where AI behaves like humans will require an incredibly sustained economic interest. Even tech giants with huge sums of money like Apple, Google, Amazon or Microsoft to are plowing billions into AI, don’t have that kind of economic interest. They want to solve specific problems to sell more products and services, not participate in family discussions at the dinner table.
We Inherently Build Safe Guards
Google has already stated it’s working on a “kill switch” should, bizarrely, some machine gain true cognitive awareness and try and run amok. In cars we add seat belts and airbags and brakes. Table saws have safety systems. All large machines have safety systems. If you’re worried about a bad guy, well, they’d have to have enormous financial resources and astounding loyalty from henchmen.
While it’s easy to go down the dystopian road of unimaginable horrors, AI will be subservient to mankind. Likely, AI will be an augmentative tool that we tap into or perhaps plug into through a contact lens or similar interface. We will develop some amazing applications through AI and it will help propel our society and perhaps help solve key problems like climate change. But replace us? Not likely, at least not for a long time. But that doesn’t mean we don’t need to ask the hard ethical and moral questions, we certainly do.