The Real Reason Ad Agencies Are Struggling

All marketing is about information creation and management. And this is why agencies are fading away. Agencies Used to Manage The Talent Designers, copywriters, ad buyers, art directors, creative directors and so on…they were all under one “roof” for decades. It was the agency management that could corral and manage them and the projects. This … More The Real Reason Ad Agencies Are Struggling

Busting Millennial Myths Around Social Media and Technology

Note: This post also appears on my LinkedIn blog and The Well. As a digital anthropologist, I research, mostly for marketing departments and agencies, how people behave within social media and with technology as a whole. Millennials are a hot topic. Many a brand spends inordinate amounts of time and money to target the Millennial. They … More Busting Millennial Myths Around Social Media and Technology