Author: Giles W. Crouch

Giles Crouch is a design anthropologist and CDO/CIO. He spent over 20 years in globally-focussed marketing communications for technology products and services, but his roots are anthropology in a modern sense. He uniquely ties his deep knowledge of technology, marketing, design thinking and design anthropology as a polymath to help clients seeking digital advantage in today’s complex world. Giles has been regularly interviewed by international news media on topics such as social media, blockchain, artificial intelligence and it’s impacts on society. He is a passionate practitioner of design thinking and anthropology. Giles is prolific writer and public speaker, lecturer and keynote. He has also completed over 250 netnographic research projects since 2009. His secondary activity is as Group Publisher with Human Media Inc.

The critical importance of profiles on social media apps

February 22, 2019

Why the profile at sign-up is so important. … More The critical importance of profiles on social media apps

We need new ground rules for information technologies.

February 11, 2019

Until the last two decades, information technologies had most of their impact within the halls of corporations and governments. Then of course, along came the world wide web, the internet. Quick on its heels cam social media. Smartphones and wireless data and pervasive WiFi took things to a whole new level. Suddenly, we’ve become cyborgs. … More We need new ground rules for information technologies.