About Giles Crouch

IMG_8854.jpgWebconomist is Giles Crouch. I’m a polymath with an educational and experiential background in digital anthropology, behavioural economics and marketing. I have over 20 years global experience in bringing new and emerging technologies to market from software to hardware. I work with a wide variety of companies from industrial to consumer packaged goods to technology and startups.

I’ve completed over 300 digital research projects since 2008. My clients include the United Nations, Medicins Sans Frontiers, Global Affairs Canada, Norwegian Foreign Affairs, Black and Decker, Tim Horton’s, Canadian Tire, Glenfiddich, TD Bank, Texas Bankers, T4G, SaltWire and a number of tech startups. I’m regularly interviewed by news media on the intersection of technology and culture.

I’ve been involved in 4 startups as a co-founder, three of which were either sold or became a public company and one which was a failure. I’ve launched both software and hardware products in countries around the world with both private and public companies.

In 2001 I co-founded/created the Ice Awards for creative in advertising, propelling the regional agency industry from obscurity to national awareness. 17 years later it’s still going strong!

Born in England but of solid Welsh stock and deep ancestry, Giles has made Canada his home for over 30 years. I’m proud of Wales and being a Celt. But then I also love the many diverse and amazing cultures and peoples of our world. I live on the East Coast of Canada in the port city of Halifax, a city filled with a long and rich history and a major technology hub of Canada. I’ve travelled the world with the only continent I’ve not been on being Antarctica, but then penguins aren’t that much into technology, so not much to study. Maybe they’re onto something…

News Media and Lectures/Speaking:

TV News

  • CTV News Atlantic: Over 20 interviews
  • Global News Atlantic: Over 12 interviews
  • CBC The National
  • CTV News National
  • BBC Channel 4


  • CBC Mainstreet
  • CBC Radio 1 National News
  • News 97.5

Speaking & Lectures

  • Dalhousie University, Faculty of Management; 4 lectures on digital transformation
  • Saint Mary’s University; digital engagement
  • Mount Saint Vincent University: digital public affairs
  • Canadian Public Relations Society Annual Conference: Data Breaches